“I wanted to create a cleanser that didn't require double cleansing to effectively clean SPF and light everyday makeup, while still being gentle on the skin. I included poloxamer, an ingredient commonly found in contact solution, to ensure this would be suitable for the more sensitive eyes so you can keep your eyes open when removing eye makeup leaving no surprises left behind.” - Shereene

Apply a dime to quarter-sized amount of cleanser onto dry skin, then gently add warm water and massage it all over your face to melt away your sunscreen and makeup. Rinse and pat dry.

Wearing makeup?

Light makeup: no need to double cleanse! Single step with Soft Wash is enough to remove light makeup, SPF and other impurities.

Heavy makeup: use Soft Wash as your second step in your double cleanse routine.