Soft Wash™

Yes. Soft Wash is designed for all skin types, and its lightweight, oil-free formula is a great fit for oily and breakout-prone skin.

Evenings, use Soft Wash to take off the day. Mornings can stay simple: water alone is enough for many people, especially dry or sensitive skin.

Yes! You can use Soft Wash twice for a double cleanse or incorporate it as a second cleanse if you like to use a micellar water or cleansing oil to remove your makeup.

If you are wearing makeup then you can use Soft Wash as your first cleanse and follow with your active cleanser. If not wearing makeup, you can use your active cleanser first for maximum benefit. Use Soft Wash as a second cleanse so your skin is slightly hydrated and not overly stripped after double cleansing.

Reactive skin is exactly who we had in mind. It was formulated to calm the look of irritation while it cleans, and it's fragrance-free like everything we make. Still, patch test if your skin is reactive, like with any new product.

No stinging here. Soft Wash cleanses with poloxamer, the same mild ingredient used in eye-care formulas like contact lens solution, so you can keep your eyes open while you cleanse. In an independent study, 100 percent of users reported it did not irritate their eyes.

The no-foam thing is on purpose. Soft Wash is a non-foaming, pH-balanced gel that cleans without stripping, so your skin feels soft and comfortable instead of tight. Massage it over damp skin for 30 to 60 seconds and rinse; no suds required.

Yes, that is literally why it exists. Soft Wash was formulated to melt away sunscreen and light everyday makeup in one step, and in an independent study of 30 makeup-wearing subjects, 96 percent agreed it removes makeup and SPF well. Apply it to dry skin first, massage, then add warm water. If you're wearing heavy or long-wear makeup, use Soft Wash as the second step of a double cleanse.

Yes. Soft Wash is oil free, fragrance free, and pH balanced around 5, the sweet spot for keeping your skin barrier happy while you cleanse. It's lightweight and designed for all skin types, including oily and breakout-prone skin. If you're on the oilier side, it's gentle enough to use morning and night.