Pick one · Prepared by Noor

The “single-ingredient story” section, five ways

Same content, five treatments. Every option is mobile-first and built to the Dr. Idriss brand. Scroll through on your phone and tell me the number you want. We will then polish the winner and drop it into the product pages.

Option 1 Pigment Pathway Map The five actives mapped onto the melanin journey, as a minimal science diagram.

The science inside

It's never a single-ingredient story

Five brightening actives. Four pigment pathways. One even tone.

Ingredient mechanisms per Dr. Idriss's own hyperpigmentation education. Use morning and night. Individual results vary with consistent use.

Option 2 Pathway Accordion The four pigment pathways, tap to expand. The most compact.

The science inside

It's never a single-ingredient story

Five brightening actives. Four pigment pathways. One even tone.

Slows melanin at the source Alpha Arbutin
Fades existing dark spots Kojic Acid
Blocks pigment from surfacing Niacinamide (B3, 5%)
Controls pigment at the gene Diglucosyl Gallic Acid (Brightenyl)
Calms and defends Licorice Root

Ingredient mechanisms per Dr. Idriss's own hyperpigmentation education. Use morning and night. Individual results vary with consistent use.

Option 3 Editorial Typographic Big serif action lines with hairline rules. The most minimal.

The science inside

It’s never a single-ingredient story

Five brightening actives. Four pigment pathways. One even tone.

  1. Slows melanin at the source

    Alpha Arbutin Tyrosinase inhibitor

  2. Fades existing dark spots

    Kojic Acid Tyrosinase inhibitor

  3. Blocks pigment from surfacing

    Niacinamide (B3, 5%) Melanosome block

  4. Controls pigment at the gene

    Diglucosyl Gallic Acid (Brightenyl) MITF pathway

  5. Calms and defends

    Licorice Root Antioxidant

Ingredient mechanisms per Dr. Idriss’s own hyperpigmentation education. Use morning and night. Individual results vary with consistent use.

Option 4 Swipeable Carousel One premium card per active, swipe through. The most tactile.

The science inside

It's never a single-ingredient story

Five brightening actives. Four pigment pathways. One even tone.

01 / 05 Tyrosinase inhibitor

Slows melanin at the source

The active

Alpha Arbutin

02 / 05 Tyrosinase inhibitor

Fades existing dark spots

The active

Kojic Acid

03 / 05 Melanosome block

Blocks pigment from surfacing

The active

Niacinamide (B3, 5%)

04 / 05 MITF pathway

Controls pigment at the gene

The active

Diglucosyl Gallic Acid (Brightenyl)

05 / 05 Antioxidant

Calms and defends

The active

Licorice Root

Ingredient mechanisms per Dr. Idriss's own hyperpigmentation education. Use morning and night. Individual results vary with consistent use.

Option 5 Current design (baseline) What is on the proposed page today, for comparison.

The science inside

It’s never a single-ingredient story

Five brightening actives. Four pigment pathways. One even tone.

The actives inside

Slows melanin at the source

Alpha Arbutin

Tyrosinase inhibitor

Fades existing dark spots

Kojic Acid

Tyrosinase inhibitor

Blocks pigment from surfacing

Niacinamide B3 · 5%

Melanosome block

Controls pigment at the gene

Diglucosyl Gallic Acid Brightenyl®

MITF pathway

Calms and defends

Licorice Root

Antioxidant

Ingredient mechanisms per Dr. Idriss’s own hyperpigmentation education. Use morning and night. Individual results vary with consistent use.